ForPlayers is a prominent e-sports organization spanning competitive gaming, sponsorships, and content creation. Its market is loud, young, and moves fast — and its commercial growth depended on reaching brands and partners who receive hundreds of pitches a week.
The problem wasn’t effort. It was aim: inconsistent prospecting, low conversion, and too much time spent on partners who were never going to sign.
Outcome
In three months, ForPlayers added €70,000 in new revenue from sponsors and partners, built on a repeatable system for finding and opening the right commercial conversations.
The Objective
Identify the brands genuinely expanding into e-sports — plus gaming companies seeking partnerships and creators open to collaboration — and get ForPlayers into those conversations early, with credibility attached.
The Approach
1. Find the high-value rooms first
Brands moving budget into e-sports, gaming companies hunting for partnerships, and creators whose audiences matched. The list was built on intent signals, not directory scraping.
2. Make every approach feel personal
Data-driven targeting, personally written messages, and systematic follow-up — so promising threads never died of neglect.
3. Remove friction from saying yes
Clear next steps and effortless scheduling, with the highest-potential partners always at the front of the queue.
4. Test, read, refine
Subject lines, copy, and targeting were A/B tested continuously; partner feedback fed straight back into the approach.
Why It Worked
- The organization showed up early, before the RFP stage.
- Personal outreach cut through a market saturated with copy-paste pitches.
- Prioritization kept energy on partners with real budgets.
- The system kept improving itself with every cycle.
In Short
Seventy thousand euros of new revenue in a quarter, and — more valuable — durable relationships with sponsors and partners that keep paying. In relationship markets, the system that opens doors consistently beats the pitch that occasionally lands.
Results from an engagement delivered on the routed-introduction network Orbeon operates within.
